Two months ago an Ohio mom got angry that her local Target had girl’s building blocks specially marked as ‘girls building blocks.’ (Seriously!!) This sparked a platform for Feminists across social media to reign down a tirade on the entire Target Corporation.
Target has now decided to make the majority of their toy section and several other sections gender neutral – to appease the abrasive and offended.
Media is predicting Walmart, Disney and other retailers to follow depending on the public response.
CHRISTIANS, don’t be silent!
Let’s light up social media and boycott Target so they see the difference in their sales.
You are the dream store of mothers –
From the in-store Starbucks, the multi-kid carts, and the cart cup-holder to the awesome kid clothes (heck, mom clothes too!) and the beloved cartwheel app, you make shopping a little like a girl-date…
(Just without the girlfriend and usually a multi-kid cart full of kids).
I love your bright and happy colors, your shorter-than-your competitor lines, and those BIG foofy pink skirts my sister-in-law got for my girls last year in your clearance section.
Alas, no store compares with you.
But despite my love of your 5% off card and free shipping, I’m ready to walk away.
Because as much as I love those cute winter boots I got for $10.81 at your end of season sale, I love my kids being confident in who they are even more.
I love that my son is proud of being a little boy – and that he is excited about being a strong and heroic man someday. I like taking him somewhere where he can gush about the super-heroes and dragons – surrounded by his interests.
I love that my girls love being little princesses – beautiful both inside and out, and when I take them shopping, I love watching them delight in the sparkles, puffs and bows of the girls’ section – reveling for a few short minutes in a section designed just for them.
I love that my kids are confident in who they are. They are confident in the bodies they were born into – and they are comfortable and happy with there being a difference between them.
And like all moms, I want my kids to be supported in who they are. And I hope that enough of us moms stand up and let you know that your stylish clothes and knock-out prices are not worth the message you are sending our kids – that God or fate somehow messed up, and they are not to be proud of and confident in the femininity or masculinity they were born with – maybe you’ll take a hint.
On the contrary, I’m going to take them places where they can celebrate who they are – and at the moment, that place is not you.